A good Content Strategy will uncover who buys from you and why. It will break down buyer personas, uncover your businesses value propositions, create offers that work, and outline the KPI’s that will be used to track and measure your progress and success.
At Capital Content, we’ll spend a half or full day with your team and will work to uncover and create all of these items and more.
- Define business goals.
- Uncover what makes you remarkable.
- Define who your customers are and why they buy from you.
- Conduct a website analysis to see what’s happening today.
- Look at SEO and define a strategy that makes sense.
- Outline the best social media strategy for your business.
- Build a digital sales funnel.
- Build a content calendar.
- Develop KPI’s and metrics to measure progress and results.
Upon completion of the strategy session, Capital Content will deliver a custom Content Strategy Plan. This plan will act as the living document from which we’ll work to execute the elements above so that you can start reaching your content marketing goals. In addition to the half and full-day strategy sessions, Capital Content can also work on custom projects. CONTACT US to discuss your project needs and we will provide an hourly or project based quote.